Case Study
Financial Advisors
Our clients were a group of Financial Advisors at Prudential that were creating their own branded financial group under the Prudential Insurance umbrella.
They tasked us at Crastinum Creative to help them create a new brand name, logo, and brand their all-new website.
So we got busy researching everything about their business and their niche...starting with coming up with their new unique name that was available for both trademark and to register it as a website...
Brand Name Exploration
We researched and presented a list of brand names that were both, compelling and spoke to the benefits they provide their clients. They also wanted the name to be easily tied to their parent company, Prudential Insurance Group.
Logo Design Stage
Once all stakeholders aligned on a name that hit all their metrics and was also available for trademark...we started the work on designing the logo. Below are the 9 black & white logos we designed and the chosen logo is checked in green below.
Logo Design Refinement
The overall logo was then selected, and after some refinements, we finalized the black and white versions. Making sure it was easy to read on both white, and black backgrounds seen here below.
THE FINAL BRAND TOOLKIT:
We then completed and delivered the full brand toolkit to SUMMITWISE FINANCIAL GROUP. We also included some premium mock-ups of how their new branding will look once applied.
Included in the toolkit below are social media icons/avatars, logo usage rules, color palette, stationary mock-ups, font usage, and more.
With your finalized brand toolkit, the usage possibilities are truly endless!
Final brand stationery mock-ups:
Final animated brand logos.
How the final branding integrated with the new website design.
